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The Kansas Society of Association Executives 


Pivot Point- Critical Conversation

  • 18 Jun 2020
  • 11:30 AM - 1:00 PM
  • Anton Room 202, TSCPL, 1515 SW 10th Ave, Topeka
  • 30

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Pivot Point- Critical Conversation/ Book Discussion
Thursday, June 18, 2020
Lunch and Discussion 11:30am-1:00pm
Anton Room 202, TSCPL, 1515 SW 10th Ave, Topeka

Join your fellow KSAE members and Association colleagues for a Book Discussion on Pivot Point: Reshaping Your Business When It Matters Most by Sheri Jacobs, CAE. 

About the Book:
Examples abound of once-dominant organizations that succumbed to competitors and start-ups because they failed to adjust their business model when such a shift amid rapid change could have made all the difference.

Pivot Point provides a guide for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Organizations experiencing sustainable success are willing to take risks, fail and learn from their efforts, and continually adapt their business model to build the highest value proposition possible.

Drawing from research, interviews with association thought leaders who have successfully altered their organization’s business model, and observations garnered from working with hundreds of associations, author Sheri Jacobs distills a structure and key elements for pivoting that include

  • comprehending the current landscape
  • incorporating five essential characteristics
  • creating the right culture to achieve future goals
  • building a stronger value proposition to drive engagement and retention
  • using research to guide change.

Case studies provide readers with insights and lessons learned by organizations that have altered their models. A “Pivot Readiness Checklist” gives readers an opportunity to assess their organization’s ability to adapt to meet shifting needs and behaviors. CEOs, board members, and association staff will be inspired and energized by the thought-provoking ideas in this must-have resource.

About the Author:
Sheri Jacobs, FASAE, CAE, an association management veteran, formed the Avenue M Group, LLC in 2009 after serving nearly three years with McKinley Marketing as Managing Director and nearly five years as the Chief Marketing Officer and director of membership for the Association Forum of Chicagoland.

At the Forum, Sheri directed the marketing strategy for all revenue-generating programs, products and services. Under her management, Forum membership increased by more than 34 percent and annual meeting attendance grew by nearly 60 percent. Prior to her tenure at the Forum, Sheri spent six years working for the American Bar Association and the American Academy of Implant Dentistry where she managed recruitment and retention programs, volunteer committees and activities, and affinity implementation.

In addition to her association experience, Sheri was key member of the team that launched the nation's largest online payroll company SurePayroll. In 1994, Sheri founded the nonprofit organization Picture This Projects (PTP). PTP is a Chicago-based group of volunteer photographers and other community members supporting and creating photography projects that encourage creative expression and self-esteem and help bridge the gap between people of different socioeconomic backgrounds.

Sheri is a frequent speaker and a contributor to various associations and publications. She is a past chair for ASAE and The Center for Association Leadership Membership Council and a current member of the Marketing Council. She is also the co-editor and contributor of ASAE and The Center's official Membership Handbook, Membership Essentials (see sidebar for publication) and serves on the Association Forum's Professional Practices Committee and Board Nominating Committee. Sheri earned her BA in journalism and history from Indiana University and was selected as a MacArthur Foundation Fellow for the nonprofit management program at Roosevelt University.







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