USING SOCIAL MEDIA TO ENGAGE YOUR MEMBERS
Tuesday, July 23, 2019
Lunch at 11:30, Presentation Noon-1:00pm
Kansas Optometric Association, 1266 SW Topeka Blvd, Topeka
Online, mobile and social media networks have made it easier for associations to reach their members wherever they are. These platforms spit out data and analytics that can fuel your marketing efforts and boost member engagement — but only if you plan properly and know what to look for. During this session learn about the latest trends in digital marketing and outline best practices for using data and analytics to measure success.
*As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1.0 credits toward your CAE application or renewal professional development requirements.
Meghan Shreve serves as InterHab's Director of Education and Communications, managing messaging internally with InterHab members and externally with the public as well as organizing and promoting InterHab's education and training program. She joined us most recently from Payless ShoeSource, and has a history in nonprofit communications work in Kansas with the Red Cross, Independence, Inc., and the March of Dimes. She received her degree in Communication Studies from the University of Kansas in 2006 and is a lifelong Jayhawk fan. When she isn't working, she enjoys spending time with her eight-year-old daughter, Maci, and her husband, Brandon.