Advancing Kansas Associations Through
Collaboration, Education, Information and Advocacy.
The Kansas Society of Association Executives
The KSAE Advocacy Room at the Capitol
KSAE has made improvements to the Advocacy Room at the Capitol and the space now features:
Located in 140-S, across from the cage elevator, the KSAE Advocacy Room at the Capitol serves as your office away from your office. The room will not be staffed, so each member will use his or her key to enter anytime, day or night.
AUTOMATED SOCIAL MEDIA MARKETINGKristen Kogl , Social Media MarketingMB Piland Advertising + MarketingThursday, May 21, 2020Lunch at 11:30, Presentation Noon-1:00pmKansas Optometric Association
1266 SW Topeka Blvd, Topeka
Learn about social media automation tools and best practices that will help you work smarter, not harder. Walk away with new ideas, tools and tricks to keep you tuned in and ahead of your online competitors.
Kristen Kogl , Account Coordinator + Social Media ManagerMB Piland Advertising + Marketing
Some people know how to swim with the sharks. Kristen eats sharks for lunch. Her strategy: out-think and out-swim them! Clients depend on her resourcefulness and energy to solve challenges daily.
• Business Marketing (BBA), Washburn University
• Entrepreneurship & Innovation (BBA), Washburn
• Multiple honor societies (6)
• 10 academic scholarships
• Membership and officer roles in several
professional associations (SME, SHRM, Phi Theta
Kappa and others)
Entrepreneurship is more than just a college degree for Kristen: it’s in her blood. While still in college, she won two major business pitch competitions (the “shark tank”!) in order to raise $25,000 for her dental floss tool invention. After earning dual degrees in Business Marketing and Entrepreneurship & Innovation, Kristen brought her can-do zest to MB Piland. She works directly with many clients on their social media strategy and implementation. She supports the MB Piland team in marketing planning, research, special events, public relations and more.
She’s a troubleshooter and a passionate problem-solver: creative and persistent. Her entrepreneurial spirit brings an invaluable, fresh perspective to every client.
Pivot Point- Critical Conversation/ Book DiscussionThursday, June 18, 2020Lunch and Discussion 11:30am-1:00pmAnton Room 202, TSCPL, 1515 SW 10th Ave, Topeka
Join your fellow KSAE members and Association colleagues for a Book Discussion on Pivot Point: Reshaping Your Business When It Matters Most by Sheri Jacobs, CAE.
About the Book:
Examples abound of once-dominant organizations that succumbed to competitors and start-ups because they failed to adjust their business model when such a shift amid rapid change could have made all the difference.
Pivot Point provides a guide for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Organizations experiencing sustainable success are willing to take risks, fail and learn from their efforts, and continually adapt their business model to build the highest value proposition possible.
Drawing from research, interviews with association thought leaders who have successfully altered their organization’s business model, and observations garnered from working with hundreds of associations, author Sheri Jacobs distills a structure and key elements for pivoting that include
Case studies provide readers with insights and lessons learned by organizations that have altered their models. A “Pivot Readiness Checklist” gives readers an opportunity to assess their organization’s ability to adapt to meet shifting needs and behaviors. CEOs, board members, and association staff will be inspired and energized by the thought-provoking ideas in this must-have resource.
About the Author:Sheri Jacobs, FASAE, CAE, an association management veteran, formed the Avenue M Group, LLC in 2009 after serving nearly three years with McKinley Marketing as Managing Director and nearly five years as the Chief Marketing Officer and director of membership for the Association Forum of Chicagoland.
At the Forum, Sheri directed the marketing strategy for all revenue-generating programs, products and services. Under her management, Forum membership increased by more than 34 percent and annual meeting attendance grew by nearly 60 percent. Prior to her tenure at the Forum, Sheri spent six years working for the American Bar Association and the American Academy of Implant Dentistry where she managed recruitment and retention programs, volunteer committees and activities, and affinity implementation.
In addition to her association experience, Sheri was key member of the team that launched the nation's largest online payroll company SurePayroll. In 1994, Sheri founded the nonprofit organization Picture This Projects (PTP). PTP is a Chicago-based group of volunteer photographers and other community members supporting and creating photography projects that encourage creative expression and self-esteem and help bridge the gap between people of different socioeconomic backgrounds.
Sheri is a frequent speaker and a contributor to various associations and publications. She is a past chair for ASAE and The Center for Association Leadership Membership Council and a current member of the Marketing Council. She is also the co-editor and contributor of ASAE and The Center's official Membership Handbook, Membership Essentials (see sidebar for publication) and serves on the Association Forum's Professional Practices Committee and Board Nominating Committee. Sheri earned her BA in journalism and history from Indiana University and was selected as a MacArthur Foundation Fellow for the nonprofit management program at Roosevelt University.
UNDERSTANDING CYBER RISKRuss Kromminga, Director of Business DevelopmentRich McDaniel, Director of IT Services
Century Business TechnologiesThursday, July 16, 2020Lunch at 11:30, Presentation Noon-1:00pmKansas Grain and Feed Association
816 SW Tyler St # 100, Topeka, KS 66612
REVENUE DIVERSIFICATION FOR ASSOCIATIONSDede Gish-PanjadaVice President – Consulting, BostromThursday, August 27, 2020Lunch at 11:30, Presentation Noon-1:00pmKansas Bankers Association
610 SW Corporate View, Topeka, KS 66615
Is your association finding it difficult to rely only on traditional revenue sources such as membership dues and conference registration fees? Does your organization feel it must broaden its revenue base to meet increasing budgetary demands and spread the downside risk of uncertain markets?
Revenue assessment is a key component of a business model analysis and is complex enough to require separate analysis and development. In today’s rapid pace of change, it requires more frequent updating than the overall business plan. These are the opportunities Bostrom identifies as key to examine to better diversify association revenues. Which ones are the most applicable for your association?
RELIMINATING STRESS AND BURNOUTDr. Heather ClarkVibrant AgainThursday, November 19, 2020Lunch at 11:30, Presentation Noon-1:00pmKansas Electric Cooperatives
7332 SW 21st St, Topeka, KS 66615